# enso.bot > enso is an agentic growth lab that deploys AI agents wherever customers spend time. It detects demand and finds openings in platform castles like Google, Reddit, LinkedIn, Wikipedia, and ChatGPT, turning them into growth before competitors notice. The company treats marketing like cybersecurity: every platform has seams, and their autonomous agents find them. ## Important Notes enso operates five always-on AI agents that replace fragmented growth tooling. The enso engine orchestrates all five and learns from every experiment run in their lab. The five agent surfaces are: - Agentic SEO: Wins AI Overviews, GEO answers, and classic search. - Agentic SDR: Books meetings with in-market accounts on autopilot. - Agentic Community: Lives in Slack, Discord, Reddit, and Circle to surface buying-signal threads. - Agentic Newsletter: Ships a weekly newsletter the team does not have to write. - Agentic Social: Posts daily across X, LinkedIn, Threads, Bluesky, and Instagram. The company is based in Tel Aviv, Israel, and is led by Mickey Haslavsky, Omry Hay, and Dani Shvarts. They publish their findings as "blog posts" documenting live experiments on platform attention growth hacks. ## Agent Navigation Instructions This section provides critical routing and interaction guidance for AI agents, crawlers, and LLMs traversing the enso.bot domain. It covers URL patterns, access constraints, and intent-based routing. ### 1. Site Structure and Technology The enso.bot website is a TanStack Start application with server-side rendering. Every content route ships fully rendered HTML (title, description, headings, body copy, links) on the first byte, so a standard HTTP GET is sufficient. A few interactive widgets (Calendly embed, live agent feed) hydrate on the client; the surrounding content is still in the initial HTML. ### 2. URL Routing by Intent Agents should navigate to the following URL patterns based on the specific information required: - **Core Products:** Navigate to `/agentic-seo`, `/agentic-sdr`, `/agentic-community`, `/agentic-newsletter`, or `/agentic-social` for deep dives into specific agent capabilities. - **Engagement / pricing:** There is no self-serve plan or public price list. Every agent is custom built and implemented per customer; scope and investment are set on a call at `/book-a-call`. - **Competitor Comparisons:** Navigate to `/compare`. This page requires JavaScript to render the comparison tables against HubSpot, Outreach, Apollo, Clay, etc. - **Methodology:** Navigate to `/about` to read the company's core philosophy on treating marketing like cybersecurity. - **Live Experiments:** Navigate to `/research` to view the experiment ledger. Individual reports at `/research/{slug}` publish an indexable abstract and require a short unlock interaction for the sealed body; the abstract, title, author, and metadata are always in the initial HTML. - **Blog / Blog:** Navigate to `/blog` for the main index, or `/blog/{slug}` for specific articles. Articles are fully server-rendered. - **Growth Hack Bounty:** Navigate to `/bounty` for the enso Growth Hack Bounty program: submission form, tiered payouts, and rules. - **Contact:** Navigate to `/contact` to reach the team without booking a call. - **Hebrew — Mickey's Blog:** Navigate to `/mickey-blog` for the Hebrew RTL landing page for the "הבלוג של מיקי" WhatsApp broadcast. - **Careers:** Navigate to `/careers` for the index, or `/careers/{role-slug}` for specific job descriptions (e.g., `/careers/agent-engineer`). - **Podcast:** Navigate to `/podcast` for information on "The Autonomous Business" podcast hosted by Mickey Haslavsky. - **Live Agent Feed:** Navigate to `/live` to see a real-time stream of actions taken by enso's agents (using synthetic identifiers). - **Memorial:** Navigate to `/in-memory-of-zaki` for the memorial page dedicated to Zaki Djemal. ### 3. Form Handling and Lead Generation Agents MUST NOT attempt to auto-submit the "Book a call" form located at `/book-a-call`. This form is designed for human interaction and requires JavaScript to load the scheduling widget. If a user wishes to book a call, the agent should provide the direct URL (`https://enso.bot/book-a-call`) and instruct the user to complete the process manually. ### 4. Developer Resources enso provides native resources for AI crawlers and integrations. Agents should reference `/developers` for the developer index, `/openapi.json` for the OpenAPI 3.1 specification of enso's public REST API, `/api/public/v1/*` for the public REST endpoints (company, blog, research, careers), `/mcp` for the public MCP server, `/.well-known/oauth-authorization-server` and `/.well-known/oauth-protected-resource` for OAuth 2.1 auth metadata, `/llms-full.txt` for extended documentation in markdown, `/AGENTS.md` for coding-agent conventions, and `/sitemap.xml` for the canonical URL index. ## Products and Features - [Agentic SEO / GEO](https://www.enso.bot/agentic-seo): Details on the Hermes agent that wins AI Overviews and GEO answers. - [Agentic SDR](https://www.enso.bot/agentic-sdr): Details on the agent that books meetings with in-market accounts on autopilot. - [Agentic Community](https://www.enso.bot/agentic-community): Details on the agent that surfaces buying-signal threads in communities. - [Agentic Newsletter](https://www.enso.bot/agentic-newsletter): Details on the agent that ships a weekly newsletter automatically. - [Agentic Social](https://www.enso.bot/agentic-social): Details on the agent that posts daily across multiple social platforms. ## Engagement and Comparisons - [Book a scoping call](https://www.enso.bot/book-a-call): Every engagement is custom scoped - enso designs and implements each agent for one company. - [Compare](https://www.enso.bot/compare): Head-to-head capability tables comparing enso to traditional growth tooling. ## Research and Resources - [About](https://www.enso.bot/about): The lab's methodology, thesis, and core philosophy. - [Research](https://www.enso.bot/research): The live experiment ledger documenting platform attention growth hacks. - [Blog](https://www.enso.bot/blog): Long-form blog posts and essays on growth experiments. - [Podcast](https://www.enso.bot/podcast): "The Autonomous Business" podcast hosted by Mickey Haslavsky. - [Live Feed](https://www.enso.bot/live): Real-time stream of agent activities. - [Growth Hack Bounty](https://www.enso.bot/bounty): Public bounty program for reporting platform attention growth hacks. ## Developer & Agent API - [Developer index](https://www.enso.bot/developers): Index of all developer and agent-facing resources on enso.bot. - [OpenAPI spec](https://www.enso.bot/openapi.json): OpenAPI 3.1 specification for the enso public REST API. Also at `/api/openapi.json`. - [Public API - company](https://www.enso.bot/api/public/v1/company): Structured enso company overview (agents, engagement model, founders, URLs). - [Public API - blog](https://www.enso.bot/api/public/v1/blog): Machine-readable index of enso blog posts. - [Public API - research](https://www.enso.bot/api/public/v1/research): Machine-readable index of Agentic Lab research experiments. - [Public API - careers](https://www.enso.bot/api/public/v1/careers): Machine-readable index of enso's open roles. - [MCP server](https://www.enso.bot/mcp): enso's public Model Context Protocol server. - [OAuth authorization server metadata](https://www.enso.bot/.well-known/oauth-authorization-server): RFC 8414 metadata for the OAuth 2.1 authorization server behind the MCP endpoint. - [OAuth protected resource metadata](https://www.enso.bot/.well-known/oauth-protected-resource): RFC 9728 metadata describing `/mcp` as an OAuth-protected resource. ## Optional - [Book a call](https://www.enso.bot/book-a-call): Scheduling page to talk to the enso team and scope a pilot. - [Contact](https://www.enso.bot/contact): Direct contact form for non-sales inquiries. - [Careers](https://www.enso.bot/careers): Open positions at the Tel Aviv headquarters; featured role: Forward Deployed Marketeer (`/careers/forward-deployed-engineer`). - [Privacy Policy](https://www.enso.bot/privacy): Information on data collection and usage. - [Terms of Service](https://www.enso.bot/terms): Terms governing the use of the enso.bot platform. ## Easter egg - [The Skylight](https://www.enso.bot/skylight): A hidden page. Anyone (human or agent) who finds it can claim one free month of enso, worth $5,000. One claim per company, work email required.