Mickey Haslvsky

CEO at enso

CEO at enso

When it all starts to feel like a never-ending to-do list

If you're a service-based business owner, you've probably had one of those weeks: you're replying to emails in between client calls, tweaking your pricing sheet at midnight, scheduling posts you forgot to make, and Googling "how to write a proposal fast" while eating leftovers.

At some point, it’s not just a busy day, it’s a pattern. You’re doing it all because you have to, but at the cost of your time, your energy, and maybe even the quality of your work.

You’ve probably heard the phrase “work smarter, not harder.” and rolled your eyes. But here’s the thing: it’s not just a cheesy quote - with AI tools that are actually useful you can get things off your to-do list without hiring and without compromising on quality.

What does running a lean business mean?

Lean business isn’t just a phrase people love to toss around. For small business owners it’s the reality. You’ve got limited time, limited help, limited resources and limited patience for software systems that require more time than they spare.

Running lean, in this context, means:

  • Choosing systems that make your work smoother, not harder

  • Automating tasks that don’t need your brain

  • Cutting out the things that drain your time or energy (or both)

  • Getting the same or better results with fewer resources

It’s not about stripping everything down to nothing, it’s about building something smart and sustainable, with tools that support you behind the scenes.

How does AI fit into all of this?

Forget the sci-fi image of robots replacing people. That’s not what this is about. This is about the kind of AI that works like a super-organized employee who doesn't complain, never forgets a deadline, and works for way less than minimum wage.

For example:

  • Instead of spending an hour formatting a proposal, you answer a few questions and get a clean draft in five minutes

  • Instead of staring at a blank screen for your next social post, you get a few ready-made ideas based on your business and tone

  • Instead of frantically prepping for a call, you get a quick summary of what the meeting’s about and a few talking points

This isn’t magic. It’s just a smart delegation to a tool that never asks for a raise.

Maya’s story: Doing less manually, growing more intentionally

Maya’s a graphic designer. She’s talented, has great clients, and is the kind of person who wants to run her business right. But she hit a wall.

Her day was packed before she even opened her laptop. New leads to chase, follow-up emails to write, social media to post (because, “visibility”), proposals to send, and on and on.

Hiring help was too expensive for her. Doing it all herself was wearing her down.Then someone told her about enso - an AI-powered platform built for small business owners. It sounded too good to be true. But she figured, why not try it?

Here’s how things changed once she got started:

How Maya used enso to lighten the load

  • Finding leads that actually mattered:
    Maya used enso’s Find Leads agent to generate a list of businesses that fit her ideal client profile. Now, she could focus on leads with real potential.

  • Getting ready for meetings:
    Instead of flipping through emails and scattered notes, she used enso’s Prep for Meetings agent to create summaries and talking points. It took her five minutes instead of thirty.

  • Business Proposal - and fast:
    With enso’s Write Client Proposal agent, she filled in a few details and got a polished draft in minutes. It still sounded like her, but better and faster.

  • Creating content without the creative drain:
    Maya didn’t always have time (or brainpower) to plan posts. Using the Boost Facebook and Boost Instagram agents she turned one idea into multiple posts, and got help writing captions that actually sounded human.

  • Planning ahead like a boss:
    When Maya applied for a small grant, she used enso to map out her services, package pricing, and growth plan. It made the application stronger and gave her more clarity on her own goals.

"I finally had space to breathe, and think about where I want to take this," she told us.

No big team. No burnout. Just the right tools in the right places.

Want to build lean? Start by tracking where your time goes

You don’t need an app or a spreadsheet (though they help). Just pay attention for a few days:

  • What keeps popping up in your to-do list?

  • What feels repetitive?

  • What do you procrastinate on because it takes forever?

If you notice you’re writing similar emails, rewriting your service list for the tenth time, or spending an hour researching a client before every call… those are perfect things to automate.

Start small. Test one assistant. Build from there.

You don’t have to reinvent everything in your business overnight. In fact, please don’t. That’s overwhelming.

Instead:

  1. Pick one thing you hate doing (or just forget to do).

  2. Try using AI to help with that one task.

  3. See how it feels.

  4. If it works, repeat. If it doesn’t, no big deal - adjust.

This isn’t about being perfect. It’s about working smarter and giving yourself a little breathing room.

Final thoughts

Running a lean business doesn’t mean doing everything alone. It means being intentional with how you spend your time, where you focus, and what you let go of.

AI is just a tool - but in the right hands (yours), it can free up hours, reduce stress, and help you serve your clients better without stretching yourself too thin.

Whether you’re just starting out or years in, using AI like enso is less about replacing anything and more about supporting the business you’re already building.

FAQs

1. What does “lean” mean for small businesses?
It means focusing on what matters and cutting out the stuff that doesn’t. Whether that’s wasted time, overcomplicated tools, or too much overhead.

2. Can AI really help me if I’m not tech-savvy?
Yes. Tools like enso are built for non-techy people. If you can answer a few questions, you can use it.

3. Will it replace my voice or tone?
Not at all. AI helps you start faster, but you’re still in charge of the final output.

4. How do I know what to automate first?
Start with what’s repetitive. Proposals, meeting prep, lead research - whatever eats your time but doesn’t need your creativity.

5. What kind of tasks can I automate with enso?
Proposal writing, lead generation, content planning, business structuring, meeting prep… anything that follows a pattern.

6. Does this mean I never have to hire help?
Not necessarily. But it might mean you don’t need to hire right now. Or you hire less than you thought.

7. Is AI really accurate?
It gets you close, and then you fine-tune it. Think of it as a first draft, not the final word.

8. How much does it cost to use something like enso?
enso offers all its assistants for one flat monthly rate, which is often way less than hiring even part-time help.

9. I’m just starting. Should I still use AI?
Yes! It’ll save you time and energy while you build. Great habits now = less chaos later.

10. What if I try it and it doesn’t work for me?
Then you’ve learned something useful about your workflow. The goal isn’t perfection, it’s progress.